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Iconic Game, Iconic Name
[Cache - #120] I was in Ottawa last weekend and was struck by something I didn’t see anyone wearing: an Ottawa RedBlacks shirt. Not a single one. Even though the shirts were clearly available for...
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The Friday Morning Blog Caches Out
A namer needs a good name. That was the driver behind the change from Andris and Associates to Coin. Just as it is for the transition, effective today, from The Friday Morning Blog to Cache. Names...
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Lululemon May Be BS; Tangerine May Be A Peach.
[Cache - #137] Note: a comment from yours truly on Indigo’s stock price drop, in the National Post. Lululemon May Be BS. Now we know why Lululemon founder and chairman Chip Wilson stays mainly behind...
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Introducing Oaken Financial
[Cache - #139] First a fruit, as in Tangerine, was introduced three weeks ago as the new name for ING Direct. And now a tree – or rather, something oak-like – as in Oaken, the name for the new...
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Can Your Brand Flourish This Winter?
THE 5th OF 6 IN AN EXCLUSIVE, BI-WEEKLY BLOG SERIES FOR INSURANCE ADVISORS By Andris Pone andris@coinbranding.com Andris presented on the topic of branding at Sun Life’s Practice Development and...
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Coyotes Eat Toronto FC Alive
[Cache - #149] It is a myth that Canadians like winter. A country that likes winter would not seek to escape it at every possible opportunity, as Canucks are doing on the busiest travel day of the...
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Tangerine Still A Question Mark
[Cache - #153] “Tangerine????” In so many words, this has been the typical reaction to Tangerine, the new name for ING Direct. I submit, however, that it’s unfair to judge a brand name in a vacuum....
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Leave the Raptors Alone
[Cache - #156] After the best season in their history, the Toronto Raptors might be ready to call it quits. That’s right – they have been thinking very seriously about changing their name. There has...
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Aeroplan Flies Too Close
[Cache #160] The central purpose of branding is to help people understand how you are different. On this basis, how different is your brand if it has the same name and/or tagline as someone else? If...
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NFL Announces Name Change to NFeLon
[Cache #171] NEW YORK – League Commissioner Roger Goodell, defending America’s dominant professional sport against accusations it is not yet 100% comprised of wife beaters and child abusers, today...
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Toronto The Cheap
[Cache #172] This summer I was in an elevator in Saskatchewan. Not of the grain kind, those icons largely gone, but of the Best Western kind in the small city of Estevan. Making chit chat between...
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Bigger Isn’t Better for Bayer – Or For You
[Cache #174] SPECIAL GUEST BLOGGER: ANGELA MEHARG As a guest blogger for Cache, you might think I’m an expert in branding. I’m not. But I AM the Chief Brand Officer, founder, and CEO of a little...
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Jian’s Gone. What To Do About Q?
[Cache #177] By Andris Pone President, Coin Branding andris@coinbranding.com – Jian Ghomeshi has left the building, literally. You know you’re done when your bosses let the media take pictures while...
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On CBC’s The National Tonight re Jian Ghomeshi Replacement
Dear Reader, I had the pleasure of a conversation today with reporter Ioanna Roumeliotis of CBC TV’s The National, who had some questions about the impending rebrand of Q, the show vacated by Jian...
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Is Your Brand Worthless? Then Your Name Shouldn’t Be Either.
[Cache #194] By Andris Pone President, Coin Branding – “What’s a Zoosk?” This query formed the first sentence of our chapter on naming in Brand: It Ain’t the Logo. Three years later, it is still a...
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WestJet: Cockpits and Cocktails Don’t Mix
[Cache #198] By Andris Pone President, Coin Branding – What is a flight deck? Why, it’s a place you drink booze, of course. At a Blue Jays game, in the enormous stand-up bar overlooking centre field,...
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Foster!
Click on the image to see the first news clip about the Oaken mascot I was proud to name. More to come…
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Introducing Foster, the Oaken squirrel
[Cache #199] By Andris Pone President, Coin Branding – It turns out there is indeed a first time for everything, for I am now a father. Sort of. Because I have parented – or more accurately, named – a...
View ArticleToronto Pan Am Names
[Cache #204] – By Andris Pone – President, Coin Branding – On the question of whether to use initials in a name, the rule is clear: (almost) never. For example, when you have a Franken-name like this…...
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